Stop building toy projects. Build interview evidence.
The Coaching App turns target data engineering roles into project charters, Statements of Work, architecture direction, and portfolio proof that maps to the job you actually want.
- 3Target job URLs become project requirements.
- 5Skill pillars translate into a practical Statement of Work.
- +Optional coaching support when you want a senior review path.
For engineers who need a stronger project before they need more advice.
Tutorials prove you can follow instructions. Hiring teams need evidence that you can frame a business problem, choose a stack, explain tradeoffs, and build something that looks like production work.
Start from the roles you want.
Paste target job postings and use their real requirements to shape the project, stack, deliverables, and interview story.
Tie every technical choice to a business outcome.
Frame your work around SQL, cloud, architecture, production readiness, and business strategy instead of disconnected features.
Leave with assets you can discuss.
Generate a project charter and Statement of Work that make your GitHub, resume, and interview narrative easier to evaluate.
Choose the level of support your project needs.
Start with the app-only subscription, or add coaching when you want senior guidance around the projects the app helps you create.
Coaching App
Best for project creationA guided engine for turning target jobs into production-shaped portfolio projects.
- AI-generated, job-targeted project charters
- Code to Cash Statement of Work
- Architecture, stack, and deliverable direction
- Downloadable Evidence Brief for interviews
App + Coaching
Best for serious interview readinessThe Coaching App plus direct guidance when you want your architecture, cost logic, and interview story challenged by a senior coach.
- Everything in the Coaching App
- Unlimited job-targeted charters and SOWs
- Coaching support for project direction and interview narrative
- Feedback on cost, blast radius, and production-readiness decisions
1:1 Coaching
Best for accountability and strategyWhen you want live senior feedback, interview practice, portfolio review, and a career roadmap around the app work.
- Roadmap and target-role strategy
- Live coaching calls
- Resume, LinkedIn, and GitHub positioning
- Mock interviews and deeper code review
Different offers, different buying moments.
The app is for generating project evidence quickly. The coaching program is for making the broader career move with senior feedback, accountability, and interview practice.
- Choose the app when you already know you need a stronger portfolio project.
- Choose App + Coaching when you want senior feedback without jumping into the full 1:1 coaching program.
- Choose coaching when you need a complete career roadmap and direct support.
Common questions.
Is this included in the coaching program?
The app is a separate self-serve offer. Coaching clients may use app-generated projects as part of their roadmap, but the program adds live support, accountability, and deeper review.
Who is the Coaching App for?
Data engineers, analysts moving into engineering, and career switchers who need a job-targeted project that proves architecture, production thinking, and business context.
Who should choose App + Coaching?
Choose App + Coaching if you want senior feedback on your project, including architecture logic, cost tradeoffs, blast radius, and how your work will sound in a technical interview.
Can I upgrade to coaching later?
Yes. The app is a good starting point before 1:1 coaching, especially if you want to bring a concrete project into the first coaching conversation.
Build the project proof first.
Use the app to generate a job-targeted project charter, then add coaching when you want sharper review.